It's a Mobile World: Are You Sufficiently Connected?
One of the most self-evident facts about modern life is that it is more connected than ever before. Smartphones have completely changed the way people communicate with one another and solve common problems. If your business isn't taking advantage of this fact, you're in danger of being left behind as technology advances onwards.
According to Google, for instance, you're far more likely to be reading this article on a mobile device than on a desktop right now, and the number of mobile-only Internet users has long surpassed the number of desktop-only users.
Knowing that the mobile world is ready for you, what can you do to step up and connect your business to this thriving market?
Step One: Optimize Your Site For Mobile
61 percent of consumers say they are more likely to contact a local business if it has a mobile-optimized website, according to BrightLocal. Whether your Kingsland, Georgia business sells diapers or diamonds, you could be attracting more than half your current local clientele simply by making your site easily accessible for smartphone users.
Creating a mobile-friendly site is simple so long as you know what to watch out for. Here are several key elements to keep in mind:
• Mobile-Optimized Sites Load Quickly—Page speed is more important for mobile users than for desktop users. With multitasking generally a more complex procedure on a phone than on a computer, you have only a few critical seconds to grab your users' attention before they give up.
• Mobile Sites Don't Use Pop-Ups—No matter how useful your pop-up ads may be for you or even for your audience, they are an endless source of frustration for mobile users. You should try to incorporate advertisements or use a modern framework like AJAX to present interactive content on the page.
• Mobile Sites Are Designed For Touch Screens—A database-driven website with lots of hypertext links and input fields may be very useful for a desktop user, but a mobile user will have trouble selecting the right page element. Mobile sites need sparse, minimal designs and large elements that even the fattest of fingers can easily navigate on the smallest devices.
• Mobile-Optimized Websites are Responsive—This is a big deal. Smartphones and tablets come in all sizes, from giant phablets to the tiniest handheld screens. A responsive website organizes its data and visual elements in such a way that it remains readable and well-designed no matter what kind of device is used to access it.
Build a Mobile-Optimized Site Today
By working with a web designer and developer who can adhere to these rules, you will be able to attract new customers to your business simply by being available when they search for the products or services you sell.
If you don't yet have your own website, our team at Modern Media Geeks can make one for you, combining all of these considerations into a single, unified result.
Click on the contact us button above and let us build you an online presence your customers can not ignore! We are always just an email, call or even text away and look forward speaking with you.